Radiant Chiropractic Care
Freelance Project | Branding & Development
Tools Used
Overview
Co-designed and developed with Jayden Dry, this freelance project established the brand and online presence for Mikayla Ieraci's new chiropractic business.
We started with key branding materials such as business cards, a lawn sign, flyers and a magnetic car sign. This created a vibrant style that transitioned smoothly into the website design, featuring bold colours and a user-friendly interface. Our main goal was to build an intuitive platform for easy and confident appointment booking.
Branding
Challenges
Combining our frontend and backend development skills, Jayden and I faced several challenges during the month-long project. Task management, including briefs, invoices, and meetings with Mikayla, was rewarding and beneficial for all involved.
Our professionalism eased the stress of launching a new business, and our collaborative communication throughout both branding and development phases created an exciting and supportive environment.
Process
The project was structured around a clear initial brief, breaking down into stages to meet the one-month deadline:
- Iterative branding: 3 client meetings
- Design: 2 client meetings
- Development: 2 client meetings and a handover/review call
Each phase had specific goals and deadlines, ensuring we stayed on track and facilitated invoicing upon work approval. Meetings included screen sharing for detailed progress presentations and insights.
Results & Impact
The final handoff session was a highlight, with Mikayla expressing delight over the completed work. We also discussed potential future enhancements. Radiant Chiropractic Care now ranks second in Places for 'Chiro Atwell' searches, and its Google Brand Account boasts multiple 5-star reviews, with clients praising the site as "super easy to use" and "straight to the point."
The project was a success, delivering a vibrant and personable site within one month, ensuring a seamless experience for Mikayla.
Future Upgrades & Improvements
- Improved SEO Optimisation: Implement better-targeted keywords.
- Performance Enhancements: Delay below-the-fold loading for faster speeds and optimise images.
- Analytics Integration: Add Google Analytics for better insights.
